Technology should make a business simpler, not more complicated.
I started writing software for businesses in 2008, and I have not really stopped. Over that time my team and I have automated more than five thousand businesses — schools, NBFCs, distributors, retailers, direct selling companies.
What that adds up to is not a theory about technology. It is a fairly specific understanding of how Indian businesses actually run: on registers, on WhatsApp, on one person who knows where everything is. Software that ignores this fails, however good it looks in a demo.
Most of what I build comes back to the same handful of ideas. Systems should reduce repetitive manual work rather than relocate it. Processes should be clear enough that a new employee can follow them. A business owner should spend less time managing tasks and more time growing the thing.
Four products, one company
Four things 18+ years taught me
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Happy to talk about business automation.
Software for Indian SMEs, or anything a school, NBFC or distributor is currently doing by hand.